Arty Mouse Licensing

The licensing strategy for Arty Mouse is underpinned by the successful international book publishing programme and will commence in the UK, identifying licensees which share the Arty Mouse brand values. Licensing activity will then expand across overseas territories where co-edition book publishing is established.

  • There are currently 64 leading UK retail partners for Arty Mouse, including M&S, John Lewis, WHSmith, Sainsbury’s, Waterstones and Foyles.
  • Arty Mouse books were sold to more than 40 countries in 2015/16.

Education

A unique preschool brand

Arty Mouse is the only brand to teach early learning concepts through the medium of art.

Through visual learning, Arty Mouse teaches children to express themselves and what they see in the world around them before they can read or write.

All Arty Mouse products include notes for parents and different learning outcomes for all ages.

Catalogue & Style Guide

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Arty Mouse Style Guide

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Catalogue 2017

Arty Mouse Catalogue 2017

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About Us

Top That is an independent children's publisher with a simple mission – to create the best books for children that will inspire them to read, learn, play and create.

We live and breathe children's books, and we work with some of the best publishing talent to make them.

Every new title is brought to life with our outstanding recipe of love, inspiration and creative gusto – and we continually tweak our ingredients to make sure that there's always a special something to tempt all tastes.

We aim to captivate, enthuse, surprise and excite our readers, and if they are happy, then we are happy too.

About Us

Arty Mouse Timeline

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Arty Mouse Meets the World

International book publishing launch at the Bologna Children’s Book Fair.

April 2015
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Publishing Launch in the UK

First books published in the UK following launch at the London Book Fair.

April 2015
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Arty Mouse book co-editions sold to Estonia.

May 2015
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Arty Mouse book co-editions sold to Spain.

May 2015
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Arty Mouse book co-editions sold to France.

June 2015
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Arty Mouse book co-editions sold to Italy.

October 2015
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Activity Kits Triumph at Progressive Preschool Awards

Arty Mouse activity kits win Best Preschool Publishing Range category at the Progressive Preschool Awards.

November 2015
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Arty Mouse book co-editions sold To Malaysia.

November 2015
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Arty Mouse books sold to Canada.

December 2015
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Arty Mouse Ranged In M&S

Five book kits and activity titles ranged into 250 M&S stores.

January 2016
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Arty Mouse book co-editions sold to Bosnia and Herzegovina.

February 2016
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Arty Mouse book co-editions sold to New Zealand.

February 2016
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Arty Mouse ranged in John Lewis.

March 2016
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Arty Mouse book co-editions sold to Slovakia.

March 2016
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Arty Mouse book co-editions sold to Czech Republic.

March 2016
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Arty Mouse book co-editions sold to Sweden.

March 2016
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Happy 1st Birthday Arty Mouse!

160,000 books sold in Year 1.

April 2016
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Arty Mouse book co-editions sold to Mexico.

April 2016
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Perfect Partners For UK Retail Success

64 leading retail partners now stock Arty Mouse books including: M&S, John Lewis, The British Museum, and many more.

June 2016
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Arty Mouse book co-editions sold to Argentina.

June 2016
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Arty Mouse book co-editions sold to Australia.

July 2016
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Arty Mouse book co-editions sold to Portugal.

August 2016
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Publishing Launch In The US

First Arty Mouse titles published in the US following launch at Book Expo America. Books distributed by IPG.

September 2016
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Brand Licensing Launch

Arty Mouse brand licensing launched by Edutainment Licensing at Brand Licensing Europe in London.

October 2016
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Bookchart Success In Argentina

Arty Mouse books prove to be a hit with children in Argentina. Three books go straight into the national top ten best-seller charts following launch.

November 2016
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Arty Mouse Apps

Tap Tap Tales license Arty Mouse and will create seven Arty Mouse apps for iOS and Android platforms. The fun educational apps will be available worldwide in English, French, Spanish, German, Portuguese, Russian and Italian in 2017.

December 2016
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Creative Play Awards Success

Trace, Colour, Copy and Cut activity book is runner-up and highly commended at the Creative Play Awards.

December 2016
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Arty Mouse book co-editions sold to Serbia.

December 2016
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Arty Mouse book co-editions sold to Greece.

December 2016
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Personalised Gift Books

Expert creators of personalised children’s books, Signature Gifts, sign Arty Mouse license and will release three innovative keepsake books in 2017.

January 2017
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Arty Mouse book rights sold to China.

January 2017
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528,000 Books Sold!

Arty Mouse travels the world with titles available in over 40 countries.

January 2017
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Arty Mouse book rights sold to Korea.

January 2017
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Cross-category Licensing in Korea

Contents & Company are the latest member of the Arty Mouse family and will create educational software, workbooks, stationery, bags and play sets based on the early learning through art brand.

The cross-category licensing programme will start with innovative 'play beyond the screen' technology. A perfect combination of software and hardware that allows hands-on creative play in the real world to really interact with a tablet screen.

February 2017
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Spring Fair Launch

Signature Gifts launch Arty Mouse Gift books at UK Spring Fair alongside other licensed properties including: Beatrix Potter, The Hungry Caterpillar, The Beano, and Ladybird in 2017.

March 2017
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Notonthehighstreet.com

Personalised gift books go on sale on Notonthehighstreet.com. See the full Arty Mouse range here.

March 2017
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Arty Mouse signed as a contributor on the KidsCast entertainment platform.

March 2017
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KidsCast Magazine

Arty Mouse launched in the KidsCast magazine 'Imagine' with creative fun pull-outs.

March 2017
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Promotional Partners Worldwide to represent Arty Mouse for Licensing in China, Hong Kong, Taiwan and Macau.

March 2017
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Animations International to represent Arty Mouse for Licensing in Turkey.

March 2017
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Think Tank Emporium to represent Arty Mouse for Licensing in US and Canada.

March 2017
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Licensing Expo Japan

Arty Mouse will be at Licensing Expo in Tokyo from 26th - 28th April 2017.

He can be found in the International Pavilion on the Edutainment Licensing Stand (A34).

April 2017
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Good behaviour app

Arty Mouse licensed to Jessami for innovative good behaviour iOS and android app.

April 2017
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Licensing Expo Las Vegas

Arty Mouse will be at Licensing Expo in Vegas from 23rd - 25th May 2017.

He can be found on the Edutainment Licensing Stand (A94) which is opposite the LIMA and MatchMaking Lounges.

May 2017
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Personlised gifts

Personalised Arty Mouse gift range launched by Signature Gifts in the UK and US.

June 2017
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Loved by Parents Awards

Trace, Copy, Colour, Cut shortlisted in Best Art or Creative Activity and Best Activity Book Categories for the Loved By Parents Awards:

https://www.lbpawards.com/2017shortlist/

June 2017
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Arty Games

MarketJS sign license for HTML5 games.

June 2017
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June 2017
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Asia Licensing

Empire Multimedia appointed as licensing sub-agents for Arty Mouse in Asia.

July 2017
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Arty Mouse Numbers App

The first Arty Mouse app, from Tap Tap Tales, is released.

July 2017
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Loved by Parents Awards Winner
July 2017
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Arty Games

Two new HTML games are released by MarketJS. Click the images below to try them!

September 2017
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Arty Apps in China

Promotional Partners Worldwide sign agreement to launch Arty Mouse apps in China in 2018.

September 2017
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Arty Mouse Shapes App

The second Arty Mouse app, from Tap Tap Tales, is released.

September 2017
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Awards accolade

Trace, Copy, Colour & Cut wins a bronze medal at the prestigious Right Start Best Toy Awards.

October 2017
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Contact Us

Arty Mouse HQ

Top That Logo

Book Sales

Steve Munnings
Email: steve@topthatpublishing.com
Tel +44 (0) 1394 386651
www.topthatpublishing.com

Press and Media

Dan Graham
Email: dan@topthatpublishing.com
Tel +44 (0) 1394 386651
www.topthatpublishing.com

Licensing

EL Logo

Denise Deane
Email: denise@edutainmentlicensing.com
Mob +44 (0) 7976 242949
Tel +44 (0) 207 9850310
www.edutainmentlicensing.com

Worldwide

China, Hong Kong, Taiwan, Macau

PPW Digital
Email: yvonne@ppw-china.com
Tel 0086 18121024889
www.ppw-china.com

USA and Canada

Think Tank Emporium
Joan Packard Luks
Email: joan@thethinktankemporium
David Wollos
Email: david@thethinktankemporium
www.thethinktankemporium.com

Turkey

Animations International
Neslihan Güven Çolak
Email: neslihan@ai-turkey.com
Mob +90 532 5133007
Tel +90 212 351 0196
www.ai-turkey.com

Philippines, Singapore, Malaysia, Indonesia, Thailand, Vietnam, South Korea

Empire Multimedia Corp.
Hubert Co, President
Email: hubert@empiremultimedia.com
Tel 632 722 4311
Tel 632 722 4325
www.empiremultimedia.com