The licensing strategy for Arty Mouse is underpinned by the successful international book publishing programme and will commence in the UK, identifying licensees which share the Arty Mouse brand values. Licensing activity will then expand across overseas territories where co-edition book publishing is established.
Arty Mouse is the only brand to teach early learning concepts through the medium of art.
Through visual learning, Arty Mouse teaches children to express themselves and what they see in the world around them before they can read or write.
All Arty Mouse products include notes for parents and different learning outcomes for all ages.
Imagine That is an independent children's publisher with a simple mission – to create the best books for children that will inspire them to read, learn, play and create.
We live and breathe children's books, and we work with some of the best publishing talent to make them.
Every new title is brought to life with our outstanding recipe of love, inspiration and creative gusto – and we continually tweak our ingredients to make sure that there's always a special something to tempt all tastes.
We aim to captivate, enthuse, surprise and excite our readers, and if they are happy, then we are happy too.
International book publishing launch at the Bologna Children’s Book Fair.April 2015
First books published in the UK following launch at the London Book Fair.April 2015
Arty Mouse book co-editions sold to Estonia.May 2015
Arty Mouse book co-editions sold to Spain.May 2015
Arty Mouse book co-editions sold to France.June 2015
Arty Mouse book co-editions sold to Italy.October 2015
Arty Mouse activity kits win Best Preschool Publishing Range category at the Progressive Preschool Awards.November 2015
Arty Mouse book co-editions sold To Malaysia.November 2015
Arty Mouse books sold to Canada.December 2015
Five book kits and activity titles ranged into 250 M&S stores.January 2016
Arty Mouse book co-editions sold to Bosnia and Herzegovina.February 2016
Arty Mouse book co-editions sold to New Zealand.February 2016
Arty Mouse ranged in John Lewis.March 2016
Arty Mouse book co-editions sold to Slovakia.March 2016
Arty Mouse book co-editions sold to Czech Republic.March 2016
Arty Mouse book co-editions sold to Sweden.March 2016
160,000 books sold in Year 1.April 2016
Arty Mouse book co-editions sold to Mexico.April 2016
64 leading retail partners now stock Arty Mouse books including: M&S, John Lewis, The British Museum, and many more.June 2016
Arty Mouse book co-editions sold to Argentina.June 2016
Arty Mouse book co-editions sold to Australia.July 2016
Arty Mouse book co-editions sold to Portugal.August 2016
First Arty Mouse titles published in the US following launch at Book Expo America. Books distributed by IPG.September 2016
Arty Mouse brand licensing launched by Edutainment Licensing at Brand Licensing Europe in London.October 2016
Arty Mouse books prove to be a hit with children in Argentina. Three books go straight into the national top ten best-seller charts following launch.November 2016
Tap Tap Tales license Arty Mouse and will create seven Arty Mouse apps for iOS and Android platforms. The fun educational apps will be available worldwide in English, French, Spanish, German, Portuguese, Russian and Italian in 2017.December 2016
Trace, Colour, Copy and Cut activity book is runner-up and highly commended at the Creative Play Awards.December 2016
Arty Mouse book co-editions sold to Serbia.December 2016
Arty Mouse book co-editions sold to Greece.December 2016
Expert creators of personalised children’s books, Signature Gifts, sign Arty Mouse license and will release three innovative keepsake books in 2017.January 2017
Arty Mouse book rights sold to China.January 2017
Arty Mouse travels the world with titles available in over 40 countries.January 2017
Arty Mouse book rights sold to Korea.January 2017
Contents & Company are the latest member of the Arty Mouse family and will create educational software, workbooks, stationery, bags and play sets based on the early learning through art brand.
The cross-category licensing programme will start with innovative 'play beyond the screen' technology. A perfect combination of software and hardware that allows hands-on creative play in the real world to really interact with a tablet screen.February 2017
Signature Gifts launch Arty Mouse Gift books at UK Spring Fair alongside other licensed properties including: Beatrix Potter, The Hungry Caterpillar, The Beano, and Ladybird in 2017.March 2017
Personalised gift books go on sale on Notonthehighstreet.com. See the full Arty Mouse range here.March 2017
Arty Mouse signed as a contributor on the KidsCast entertainment platform.March 2017
Arty Mouse launched in the KidsCast magazine 'Imagine' with creative fun pull-outs.March 2017
Promotional Partners Worldwide to represent Arty Mouse for Licensing in China, Hong Kong, Taiwan and Macau.March 2017
Animations International to represent Arty Mouse for Licensing in Turkey.March 2017
Think Tank Emporium to represent Arty Mouse for Licensing in US and Canada.March 2017
Arty Mouse will be at Licensing Expo in Tokyo from 26th - 28th April 2017.
He can be found in the International Pavilion on the Edutainment Licensing Stand (A34).April 2017
Arty Mouse licensed to Jessami for innovative good behaviour iOS and android app.April 2017
Arty Mouse will be at Licensing Expo in Vegas from 23rd - 25th May 2017.
He can be found on the Edutainment Licensing Stand (A94) which is opposite the LIMA and MatchMaking Lounges.May 2017
Personalised Arty Mouse gift range launched by Signature Gifts in the UK and US.June 2017
Trace, Copy, Colour, Cut shortlisted in Best Art or Creative Activity and Best Activity Book Categories for the Loved By Parents Awards:
MarketJS sign license for HTML5 games.June 2017
Empire Multimedia appointed as licensing sub-agents for Arty Mouse in Asia.July 2017
The first Arty Mouse app, from Tap Tap Tales, is released.
Promotional Partners Worldwide sign agreement to launch Arty Mouse apps in China in 2018.September 2017
The second Arty Mouse app, from Tap Tap Tales, is released.
Trace, Copy, Colour & Cut wins a bronze medal at the prestigious Right Start Best Toy Awards.October 2017
Arty Mouse launched on critically-acclaimed ‘Do You Promise’ app platform.November 2017
Tap Tap Tales Number app wins Tutora ‘Best Educational App’ award.November 2017
Arty Mouse to feature in the best-selling preschool magazine ‘Get Busy’ throughout 2018.January 2018
New Arty Mouse Colours app goes live in seven languages.January 2018
Arty Mouse apps go live in Turkey.February 2018
Arty Mouse games featured on Tinypop.comMarch 2018
Arty Mouse book promotion organised by Promotional Partners Worldwide appears on Chinese state television.March 2018
Arty Mouse books licensed for interactive schools library app by Bookr Kids.June 2018
Exim Licensing signed as sub-agent to represent Arty Mouse in Mexico.July 2018
New activity kits to be published in South America.September 2018
Arty Mouse play centres to be launched in China by Jolliplay.October 2018
Tel +44 (0) 1394 386651
Tel +44 (0) 1394 386651
Mob +44 (0) 7976 242949
Tel +44 (0) 207 9850310
Tel 0086 18121024889
Think Tank Emporium
Joan Packard Luks
Neslihan Güven Çolak
Mob +90 532 5133007
Tel +90 212 351 0196
Empire Multimedia Corp.
Hubert Co, President
Tel 632 722 4311
Tel 632 722 4325
Jaime Hofman, General Director